#74 – Agrumbocq

#74 - Agrumbocq

Size: 250 ml

ABV: 3.1 %

DuBocq announced their newest beer with the following – “After the Applebocq and the Redbocq, the Brasserie du Bocq is pleased to announce the birth of the Agrumbocq”. I wonder if the Director of the movie ‘Air Bud 4: Seventh Inning Fetch’ followed a similar marketing strategy? For anybody who hasn’t seen the movie franchise of the sporting golden retriever – don’t! Where Air Bud is clearly catering for the inane and the immature, I am still no nearer working out what market Agrumbocq is trying to serve. DuBocq recommend on their website that it is ideal after sport. Perhaps this may be why the Belgian national football team have so shamefully failed to qualify for any major tournaments in recent years. I could have sworn something Isotonic would be much more useful, or even a Schweppes soft drink which DuBocq seem to have shamelessly lifted their ideas from.

Agrumbocq is essentially a mix of their Blanche de Namur witbier, and mandarin juice with a hint of grapefruit and lime. Agrum generally refers to ‘the fields’, or ‘the soil’ – not something that springs to mind when considering citrus fruit, but it seemed to work for Schweppes.

On my travels I came across a particular spiritual latin phrase which when translated seemed to perfectly sum up the relationship between Agrumbocq and my 1000 Belgian Beer Odyssey. Per Agrum Ad Sacrum – the Per Agrum (literally through the fields) being the rough unchartered terrain that life entails, and Ad Sacrum (literally out of this world) being the ultimate reward at the end of the pilgrimage. The path to nirvana is often littered with obstacles, and just as my journey to 1000 Belgian beers is going to be rewarded by exceptional tastes and flavours, there are clearly going to be ones that make you wonder why you bothered. It is a common saying in the world, that to meet your prince you have to kiss a few frogs.

The Agrumbocq wasn’t what you might call unpleasant, but then neither is an ice cold glass of Pepsi. The bigger question is can this really be called a beer? I know Tim Webb would be shaking his head at me (#24) but then I took on this journey and I reason you can’t know what’s the best unless you really have tried the worst. I don’t have anything more to say other than it tasted of exactly what it said on the bottle. I only wish I had done some sport before hand and it might have gone down a little quicker.

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Filed under 4, Du Bocq, Fruit Beer

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