#3 – Bush Ambree

#3 - Bush Ambree

Size: 250 ml

ABV: 12 %

Bush Ambree was the original Bush Beer produced by Dubuisson. From 1933 it was pretty much their only beer until 1991 when the family began to extend their range. This beer is also famous for being the oldest Belgian beer brand on the market, in that the recipe has remained completely unaltered since first brewed over 70 years ago.

It is interesting to note that the name Bush, is the anglicised name for the French Dubuisson. This was due to the desire of the Dubuisson family to produce a beer based on the English barley wines of the time. Stepping back into the present day, it is clearly noticeable in many shops round the world, particularly in the UK that the name has changed to Scaldis. Aside from a potential sexual connotation why would a brewery with such a rich history opt to change their brand to something that sounds more like a Latvian washing detergent?

Essentially it all comes down to corporate greed – the now defunct purveyor of Budweiser, Anheuser Busch decided in 2004 that Bush Beer was too similar in name to their weaker product Busch Beer, and so began a completely uneccessary legal battle against this small Belgian brewery. The minnow of course lost out and thanks to a ruling from the International Court of Arbitration in Paris they were only able to keep the Bush name in Belgium, France, the Netherlands, Luxembourg, Italy, Switzerland and Portugal. Elsewhere it must be Scaldis! Petitions and protests were launched all around the beer community but common sense of course did not prevail.

This was another beer drunk in the safety of my own home, from my ever growing collection bought from ‘Beers of Europe’ in Norfolk. I had pretty high hopes for one of the strongest beers in the Belgian catalogue, but despite the initial impressive flavour, I found it didnt really bring anything else of much distinction to the party. By the time the meagre 250ml had been downed I really couldnt think of anything else to say other than that this beer appeared to be little else than an expensive Tennents Super !

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Filed under 6, Belgian Strong Ale, Dubuisson

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