Daily Archives: February 28, 2010

#87 – Rubbel Sexy Lager

#87 - Rubbel Sexy Lager

Size: 330 ml

ABV: 5 %

Rubbel Sexy Lager is ashamedly Belgian. When you close your eyes and think of why Belgian beer culture is so revered, you don’t immediately think about Rubbel Sexy Lager, but for now, for this moment in time, it would be great to share the story, and to enjoy some gentle irony at the expense of the alcohol regulators in the UK.

In February 2008, all bottles of Rubbel Sexy Lager were stripped from UK shelves. It would be best to use the exact words of Portman Group manager David Poley to explain why – of course also remembering to keep referring back to the label pictured above. And yes, that is a scratch and remove bikini !

“Drinking excessively can affect people’s judgement and behaviour leading to them engaging in sexual activity which they later regret…Our Code disallows drinks marketing being linked to sexual success…The industry has set itself strict marketing rules and this drink has fallen short of those high standards.”

Rightly or wrongly, and forgetting the quality of the beer for a moment, is it worth considering the amount of products that exist on our TV screens today, and on bill-boards across the country that don’t use sex to sell products? Cars sell on the premise of sex. It wasn’t long ago that almost all car and motorcycle advertisements used scantily clad females draped across the paintwork. Advertising has become more subtle but the message remains. Just ask all those men who as teenagers were besotted by Nicole. The marketeers behind Lynx deodorant would make you believe that even the most undesirable male can pick up hot girls with a couple of deft applications of cheap bodyspray. Even such obscure products as burgers (Paris Hilton, 2005) and Brylcreem have linked sexual success to their products.

I guess however there is a moral line somewhere in this which is important to note. Any male, or female for that matter, could pick up a can of bodyspray or hair product, or drive a fancy car to impress the opposite sex, but all is seen as fair game. Portman may of course argue that it might not be quite as fair to use drugs such as alcohol to gain an advantage in this area. Sexy Rubbel Lager is far removed from something sinister like Rohipnol, but the marketeers perhaps need to realise the position of alcohol in the market, and the potential dangers. After all there is statistically far more chance of picking up a partner in a bar than there is in a burger bar, and it is almost certainly exponentially related to the amount one or both has drunk.

That aside, I certainly wouldn’t recommend this beer to anyone, even if there was the faintest chance it might entice Kylie Minogue round for a peek in my cellar. Even if you consider the thirty seconds of fun I had revealing one unidentifiable breast and a glimpse of pubic hair, there is no way I would return and drink this beast of a drink again. It was a foul weak tasteless lager with no redeeming features whatsoever. Caveat Emptor !

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Filed under 3, Huyghe, Pilsener

#86 – Watou Tripel

#86 - Watou Tripel

Size: 330 ml

ABV: 7.5 %

Watou is a bit of a haven when it comes to beer. If you start to plot breweries on a map of Belgium – which lets face it is a perfect thing to do on a quiet Sunday 😉  – you start to notice a batch of them all concentrated in a quiet area of countryside just north of the French border. Westvleteren, Van Eecke, Struise Brouwers and St. Bernardus are within a stones throw of each other, and each are renowned for the quality of their beers. The latter is based in the small village of Watou for which this beer is named.

The brewery claim that this beer was made for the French, maybe as a compromise for the fact that in 1793 this area was designated to fall within Flanders, as opposed to France. It’s odd because the beer sounds French, although there are villages that ended up in France at the carve-up that sound nailed on Flemish such as Steenvoorde and Winne Zele. It just happened that the geographical location of two rivers meant that it ended up in Belgian hands.

Watou generally translates as “watery area”, a direct reference to the rivers that dominate the locality. It only has a population of around 2000 people, but often the streets are bursting with visitors to the Flanders fields, or to a number of annual festivals that take place in the village and surrounding areas. One of these is a choir festival that takes place in St. Bavo church, the one so beautifully recreated on the label of this beer. The church has been a preserved monument since 1939 and contains the tombs of two of the first counts of Watou. Other visitors come to visit the brewery of St. Bernardus and the famous hop farms of Poperinge.

Local hops are used to make this extremely pleasant medium strength blonde. The bitterness of the hops is played off expertly against the zesty fruity tang which accompanies every sip. To be honest it didn’t start off as a great beer, but it grew with every inch downed. Where it began mellow and indistinctive, it ended alive and buzzing with energy. Rarely does a beer start as a six and end as an eight – though you would expect nothing less from a St. Bernardus.

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Filed under 8, Abbey Tripel, St. Bernardus

#85 – Arabier

 

#85 - Arabier

Size: 330 ml

ABV: 8 %

The second beer in a week from De Dolle Brouwers, and this time one of the two staple brews on which much of their regular sales rely. Oerbier (#208) started it all off when the eccentric Herteleer family won their beer competition, but Arabier was to follow shortly after. This is a much drier beer, brewed with pure malt and spiced by dry-hopping using the typical Poperinge Nugget-hops. It is almost the complete opposite of Boskeun (#82) in that sense – the only other De Dolle beer I had tried to date.

Some have claimed that the title Arabier was given to the beer due to its dryness, pointing to the fact that Arabier translates into ‘an inhabitant of Arabia’ and after all, Arabia is a pretty arid place. Without the exact reason given by the brewery, one may wish to follow this line of thought, although a further clue seems to point more in the direction of the small colourful parrot who sits on the label with a glass of beer in its hand. It is surely not a coincidence that Ara is a genus of colourful macaw parrot that inhabits the South American continent. We have already established a link between brother Jo and South America (#82), and we can probably safely assume this is a much more likely, although no less logical, reason for the name of the beer.

Quite what the Ara has to do with beer is debatable, although they are renowned for their colourful plumage and distinctive exuberance. If you get to meet any of the Herteleers or visit the brewery/art exhibitions in Esen, it is not hard to find a subtle relationship between the two. The main diet of the Ara is also seeds, which funnily enough is essentially the main ingredient in beer.

Arabier itself is impressive, and it certainly justified its entry in the top 100 Belgian Beers book I had recently bought. Very hoppy and full of flavours, although certainly not an Orval (#37), but perhaps a more mellow and fruity deputy. I sat back and watched Ukraine end Englands’ 100% record in the World Cup Qualifying group – a sadly indistinguished occasion for a beer this good.

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Filed under 8, Belgian Strong Ale, De Dolle Brouwers, Parrot