#116 – Stella Artois

#116 - Stella Artois

Size: 330 ml

ABV: 5.2 %

Despite Belgium’s reputation for craft beer, bottom-fermented lagers like Stella Artois still make up about 75% of Belgian beer production, although Stella Artois is only the second most popular beer – Jupiler still tops the list. It is in the International market however that Stella Artois has excelled, and if you ask your average Englishmen to name a Belgian beer, then sadly most will probably say Stella Artois. It is actually so popular abroad that AB/InBev have launched a 4% version in the UK and Canada, but not in Belgium. This trend has become fairly common in recent years, particularly in the UK, where there seems a definite goal to lower the alcohol content in beer. Stella Artois is not known as Wife-beater for nothing you know!

A short history of Stella Artois can be easily gleaned from all the information on the label. Brewing started in the city of Leuven in 1366 (Anno 1366), in a local brewpub called Den Hoorn (look for the horn on the logo). The heritage of the beer is very Flemish, with the traditional architecture of the region incorporated into the cartouche on the label. The name may sound very French, but that’s largely because of the change in brewmaster in 1708, when Sebastian Artois joined the ranks. His name was added to the brewery in 1717.

The brewery may have existed for a long long time, but Stella Artois in its current style was only first introduced in 1926, and only in Canada. It was launched as a Christmas beer and the name Stella was chosen to represent the latin term for ‘star’, which of course also prevalently adorns the label. By 1930, the beer was introduced successfully into the UK market, and by the 1960s a million hectolitres were being annually produced. The beer has won numerous awards over the years (again look for the medals of excellence on the label), and grown in its reputation, so much so that in 2006 the brewery were churning out well over ten million hectolitres per year.

The success of Stella Artois clearly isn’t based on its flavour, but moreover clever marketing from a succession of global beer giants. I was pleasantly surprised however on drinking a bottle that I picked up very cheaply in a Belgian drankencentrale. It was smooth, honeyed and much better than the draught guff we get in the UK. That said I have a cellar full of interesting and delicious craft beers so not sure why I would want to drink this again?

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4 Comments

Filed under 6, InBev (Belgium), Pale Lager

4 responses to “#116 – Stella Artois

  1. Pingback: #5 – Judas « The Belgian Beer Odyssey – 1 to 1000

  2. Pingback: #9 – Grimbergen Dubbel « The Belgian Beer Odyssey – 1 to 1000

  3. Pingback: #51 – Abbaye de Forest « The Belgian Beer Odyssey – 1 to 1000

  4. Pingback: #152 – Belle-Vue Kriek Extra « The Belgian Beer Odyssey – 1 to 1000

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