#185 – N’Ice Chouffe

#185 - N'Ice Chouffe

Size: cask

ABV: 10 %

If you still believe in Father Christmas, as well as little elves, goblins and gnomes then please look away now. In fact I would suggest immersing yourself in the fairy tale of La Chouffe (#168) rather than reading on any further. I had previously written that La Chouffe beer was once made by gnomes from golden nectar that flowed from a sacred spring, however I wish to make it clear that this is categorically not the case.

I realise this may come as something of a shock to many regular readers and beer aficionados, but the story of the gnomes is just a cruel marketing ploy by the brewers at Achouffe to lure small bearded men in bright clothing to drink their beers. Not long after the brothers-in-law Chris Bauweraerts and Pierre Gobron had set up their hobby-cum-brewery, Chris had spotted the logo of a dwarf on a painting used by a local charity to raise money for victims of a storm. The image had such an effect on him that the very next day the brothers were conducting a business meeting to discuss using a similar design for their beer label. The fact that Chouffe is Wallonian dialect for a gnome or dwarf, and is almost identical to the spelling of the place where the beer was brewed, was in fact just a brilliant coincidence.

Pierre commissioned a work colleagues daughter to knock up a drawing for them, and the rest just fell into place, with the brothers then able to conduct a fantastical fairy tale, set amongst the idyllic Ardennes countryside. The whole thing was a perfect marketeers dream – even the valley where the brewery sits is known locally as the Vallee des Fees, (the Valley of the Fairies).

Nobody would surely though deny these gentlemen this slight twisting of the truth. What started as a hobby when Gobron quit his day job in 1982 was big enough in cash and potential to lure Duvel Moortgat to invest heavily in the venture in 2006, therefore continuing to safeguard the very future of the brewery. It is a massive success story

I finished my night in the Rake with the breweries winter offering – the unfiltered N’Ice Chouffe on cask, which turned out to be another fine brew. A malty thick soup of spicy cheer, that bulged in your mouth with every swill. The flavours are imparted through the addition of thyme and curacao, although by this stage of the evening I was far too busy lamenting the fact that the elves of Achouffe do not exist to bother with the finer details of the beer.

(Thanks to http://www.beerobsessed.com for the picture)

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Filed under 8, Achouffe, Belgian Strong Ale

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