Size: 330 ml
ABV: 8 %
Yep. Who would believe it? Another bloody Grimbergen. This time it’s the turn of the Grimbergen Goud or Doree, depending on your linguistic preference. If you still need a translation then you can call it the Grimbergen Gold.
I have previously spent a fair amount of time writing about the Grimbergen Abbey (#8), and the new world following the take over by AB/InBev (#9), but I hadn’t really concentrated on the Grimbergen brand. I may as well have a look at that as it’s something that the marketeers in the new world are taking very seriously. Anybody who disbelieves me is free to click on to their website – http://www.grimbergenbier.be/, where a quite beautiful animation tells us the legendary story of the Grimbergen phoenix on the label.
You will recall that the Abbey at Grimbergen has had a tumultuous history, being razed to the ground on numerous occasions, but each time it rebuilt itself and rose again to greatness. The phoenix was the perfect symbol to identify with this history, and in 1629 was chosen as the emblem of the Abbey. The mythical bird has been revered throughout history for its infinite ability to regenerate itself from the ashes – from the Persians, through the Greeks, to the Romans. Even in modern day England, the football team Aldershot Town have the symbol of the phoenix on its club badge since it too has faced a massive period of rebirth following financial meltdown.
The motto of the Grimbergen brand sums up the history perfectly – Ardet Nec Consumitur – Burned but never destroyed. It accompanies the phoenix on the Abbeys coat of arms and can be seen etched magnificently into the buildings stained glass windows – another image which iconically finds itself on the beer label. It was almost with a renewed sense of sympathy and reverence that I unpopped the golden cap to the Grimbergen Goud/Doree.
The beer poured a somewhat flat earthy blonde with a particularly disappointing head that had faded before I’d even brought the beer to my lips. There was little carbonation or aroma to speak of and I was typically disappointed with the taste which certainly didn’t go anywhere further than the Blonde (#8) had. The beer is given a third fermentation in the bottle, and is enriched with aromatic hops but I couldn’t tell the difference. This was just another tame beer which is superfluous to a very tame range, and once I had finished with the bottle I stuck this at the very bottom of the recycling in the hope that finally the phoenix might give up its struggle.