Size: 750 ml
There are numerous reasons why brewers make Christmas beers which I touched upon when I celebrated the Bush de Noel (#83), and one of those key reasons was by way of a thank you present from the brewery to its regular customers. It had certainly been an issue in Germany in the past that due to higher levies of tax placed upon higher strength beers, brewers would make less financial return on the sale of seasonal beverages. It was therefore the customer that was seen as benefiting most, although I’m less convinced on a wider level with this somewhat altruistic view. If there was ever a story thought that really merited the claims that brewers gave presents to their loyal customers, then the Avec les Bons Voeux must be the perfect example.
The clue is in the ridiculously long full title – Avec les Bons Voeux de la Brasserie Dupont – which translates to ‘with the best wishes of the brewery Dupont’. In 1970, the then head brewer and owner, Sylva Rosier wanted to reward the loyal customers of Dupont for their continued custom and decided to brew a one-off extremely limited higher strength beer. The beer was so limited that customers needed to be on a very select reservation list. The more and more I get to know about the Brasserie Dupont, the more I know that this was no marketing gimmick. They valued their customers immensely and this was their New Year present back to them. Such was the clamour for the beer, that Rosier once again brewed another very exclusive batch the following year. Unbelievably it would be another twenty-six years before the beer would finally be brewed on a regular basis where production levels were increased to be available to both the local and international markets.
There is no doubt that this was a great result for the beer drinking public of the world. The Avec les Bons Voeux is a fantastic beer which many claim to be the best beer made at Dupont; which given the reputation of many of the other beers in their portfolio is high praise indeed. It is a high strength saison, which pours a delightful copperish blonde, with an almost perfect head. It is both fruity and dry, and yet wonderfully bitter – a by-product of dry-hopping as the final act of good will. It has a complex flavour which is fairly hard to pin down and yet it leaves you knowing you are drinking a seriously high quality beer. At 9.5% ABV it is also deceptively strong. Saisons began life as beers which could be drunk by workers in the sun while they toiled in the fields. This certainly isn’t one of them. It only comes in large bottles, and while the 750ml bottle should be manageable on your own, you might want to ask for assistance in polishing off the Magnum sized bottle. I was stupid enough to share this one with my dad who naturally moaned that it wasnt real ale – what a waste of good beer!