Size: 330 ml
ABV: 6.2 %
La Binchoise Blonde is another beer which is dominated by the Gilles on the label. For more information on these strange characters then please feel free to divert your attention to the La Binchoise Brune (#121). Today though I want to concentrate on the modern day history of the brewery, and in particular Andre Graux.
The modern day brewery in Binche was only founded in 1986, which is fairly young by Belgian standards. It was set up by Andre Graux and his wife Francoise Jauson who were both unemployed at the time and shared a passion for beer. The business first began at home, but eventually they bought an old malthouse and the reputation of their early beers led to moderate success. At the time the brewery was particularly well known for making their beer in a cauldron which they procured from the Belgian National Guard which added to the intrigue.
The two beers which really launched the commercialisation of the brewery were the Fakir, and Reserve Marie de Hongrie. Strangely, having just literally written about label beers in my last review (#210), both these beers developed alter egos for the linguistically distinct areas of Wallonia and Flanders. The Reserve Marie de Hongrie would double up as La Binchoise Brune in Wallonia, while the La Binchoise Blonde took on the Fakir mandate. Fakir just happened to be the childhood nickname of our chief protagonist Andre Graux. I have added the label of the beer for posterity which is now retired and I am therefore unlikely to run across it again on my travels.
The La Binchoise Blonde and La Binchoise Brune remain the flagship beers of the brewery and these two are often relabelled for local shops, carnivals and fetes; in particular the Blonde which accounts for about half of the entire breweries current output. You can also find it locally known as La Molagnarde Blonde.
In my humble opinion the La Binchoise Blonde is a particularly average blonde beer. You can’t dislike it but equally I’d find it unlikely that with the breadth of good solid blonde mid-range beers available that you would continue to drink this one. It looks the part though, with a thick rich amber pour, and the aroma is sweet and fruity. There is a good helping of yeast in the flavour and some basic citric fruits which isn’t that surprising given it is brewed with orange peel – this addition reflective of the orange blossom regularly thrown at the carnival. I may decide to drink this again if a) I ever actually make it to the carnival, or b) if I am lucky enough to get my hands on a Fakir, or a La Molagnarde Blonde.