Tag Archives: Diest

#21 – Hoegaarden Forbidden Fruit

#21 - Hoegaarden Forbidden Fruit

Size: 330 ml

ABV: 8.5 %

I had decided to tarry a while longer in the Dovetail, and having been so mightily impressed with the Grand Cru (#20), decided to partake in the darker sister beer – the Hoegaarden Forbidden Fruit, or in more guttural Flemish ‘Verboden Vrucht’. It is even given the term ‘Le Fruit Defendu’ for the French speakers of the region. Big brother marketing.

Again, it is the label that sparks debate and tells the story of the name of the beer, and closer inspection reveals a comedy-take on Peter Paul Ruben’s painting of Adam and Eve in the Garden of Eden. Pierre Celis had brewed the beer originally as an offering for the Diesters company to celebrate an event in the town of Diest. Due to a disagreement over the use of the name Diest by the townspeople, Celis decided to call his beer ‘Forbidden’, and thus the evolution of the forbidden fruit theme in the story and painting of Eden.

It doesn’t end there however, in that when Celis took the beer for export to the US, it was very quickly banned as it infringed their strict policies on nudity. The brewery were quick to counter that this was not pornography, “but a great work of art from our country”, to which the American Bureau of Alcohol, Tobacco and Firearms replied “Yes, but Adam should be handing her an apple – not a beer.”

Don’t you love the Americans? Well Pierre Celis was clearly not put off because in recent years he now lives in the US brewing very popular proper white beers. This beer though was far from white – the head was piebald and cookie coloured, and the undercurrent a dark writhing mass. She tasted particularly smooth and chocolately with a definite dark cocoa finish. It never went on to throttle the tastebuds but all in all I couldn’t complain too much. Now I really needed to eat !

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Filed under 7, Belgian Strong Ale, Hoegaarden (InBev)