Tag Archives: Duivels Bier

#215 – Satan Red

#215 - Satan Red

Size: 330 ml

ABV: 8 %

The de Block brewery in Peizegem is probably most noted for its two Satan beers. Certainly the bulk of the marketing around the brewery centres around the little red devil on the label, although it isn’t always positive as the below will attest.

Belgian beers sell very well across the world, and probably none more so than in the United States of America. The most logical place would be the Eastern and Western seaboards where craft breweries are growing in number every week. Distributors may though wish to exercise a little more caution in the Deep South following the extreme reactions from the local population which followed the launch of Satan beers there in 2008. The people of the Deep South tend to have something of a reputation for being somewhat ‘god-fearing’ and puritanical. I don’t particularly have an opinion on the matter but I certainly found the associated stories amusing and worth sharing on here. *

It all started with a distributor who unimaginatively called themselves Cask Distributers. They picked up on the lifting of the high-gravity beer ban in Charleston by adding a number of Belgian beers to their range. One of the companies main outlets was the chain of Piggly Wiggly stores until customer complaints saw the store manager ban the beer. Bill Trull, the General Manager commented “We’re in the Deep South. We have to be careful of what we put in front of families”. The shop also no longer stocks the ‘Best Damn Chili ever’ or Fat Bastard, Old Fart and Bitch wines. Another store in the area was making remarkable sales on Satan and a beer called Arrogant Bastard, but again following complaints these were hidden in the back of the shop and then made available on ‘special order’ only.

It isn’t just a localised issue though. In Houston, a church group staged a sit-down protest at a local grocery store and refused to leave until Satan was removed from the store. Further trouble flared when an underage and undercover person was sent by the state’s alcohol authority to purchase beer, and the little blighter selected Satan. An investigation followed, and the Noble Union Trading company who imported the beer was banned from Texas. They were particularly unimpressed and suggested that in the Deep South there seems to be a “Bible thumping crusader behind every tree”. The clamour of the launch of Satan caused such a stir that even the brewery de Block were forced to make a statement. They pointed out that the name emanated from the old brewing traditions of slaving over a hot fire rather than it being about any religious statement. They were also keen to point out the popularity of beers such as Duvel (#34), Lucifer (#169) and Duivels Bier (#179), and that even the Belgian national football team are called the Red Devils.

Despite the ban, sales have continued to be strong. In the case of Satan Red, this isn’t just a result of gimmicky labels – it’s a fantastic beer. It was even more satisfying as I really wasn’t expecting it, especially as the beer appeared a little thin on pouring. The aroma was keen and fruity though and the beer certainly packed a trifle-like punch. A wonderful mix of hoppiness, strong alcohol all served up with an unforgettably delicious tangy flavour. The newspaper originally covering this story had come up with a number of headlines for beer shops to accompany the beer. The one which most sums up the experience must be “It’s so good, it’ll have you speaking in forked tongues”.

* I will find out for myself next Easter as myself and a few pals are undertaking a baseball road trip from Chicago to Jacksonville.

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Filed under 9, Belgian Strong Ale, De Block

#179 – Duivels Bier

#179 - Duivels Bier

Size: 330 ml

ABV: 8 %

This is yet another tale of a modern beer with a very rich and gothic history. Frank Boon (#89, #147) our hero and defender of lambic put Duivels Bier on the market in 2003 – a very unassuming looking dark beer amidst a sea of high quality lambic and gueuze. He had once enjoyed a beer called Duivelsbier which was produced by Vander Linden. Sadly this was another regional brewery who bit the bullet during challenging times, and Frank, just as he did with lambic, could not bear to sit by while this favourite beer rotted into extinction.

The original Duivelsbier was the first of its kind in Belgium to appellate itself to the Devil. In 1883 the brewery in Halle known as Petre Freres started brewing a Scotch Ale that was made with the raw materials of a Faro, yet with English hops and yeast. It did so well that in 1900 Joseph Petre won a “Grand Prix” award, and by 1916 the town of Halle was famous for it. It would still be another eight years until the famous beer from Moortgat would title its beer after the Devil (#34). This would eventually lead to quite a fierce rivalry for the name.

The brewery Petre Freres unfortunately lost its way after the Second World War, and in 1952 was taken over by Vander Linden who acquired the brand name of the Devils beer, and repackaged it in enamel 33cl bottles. In 1958 they further upped the stakes with a switch to a darkly gothic label and font – one not at all dissimilar from that of the most well known beer named after the Devil as illustrated below.

Gothic Label

The rise and fall of each beer over the next forty or so years is most appropriately indicated by the fact that when Frank Boon repackaged Duivels Bier in 2003 he was not best placed to recreate the original gothic labels so as to distinguish itself from Duvel.

The two beers are of course very different. Duvel is a famous golden ale, whereas the original Duivelsbier from Halle was much darker, sour and spontaneously fermented. Frank Boon has kept the new Duivels Bier a much more steady brown offering. It is fairly sweet and yet remains dry on the palate with hints of malt and chestnuts. It is thick enough to discern itself from other similar beers but for me is still rather living in the shadow of a beer that in a previous life was once its apprentice.

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Filed under 7, Belgian Strong Ale, Boon